Thursday, 27 October 2011

Print and pattern

David David, the fashion print guru best known for his bold geometric prints has opened a pop-up shop in Covent Garden showcasing his graphic printed wares - from flat prints to silk scarves, dresses, tees, umbrellas and badges.

photo by EYELOVE

David David for Linda Farrow
photo by EYELOVE
Last week David David opened his doors after hours to a whole host of inspiring people for a week of exciting instore events.

These included the wonderful Mark Eley cooking Welsh cakes for a select audience, a conversation between Susie style bubble and Julie Verhoeven (WOW!) and an inspiring talk by Gary Card. I popped along to the latter for a pretty cultured friday night I thought!

He talked about his approach to the prop-making and set design industry he has 'fallen' into and how new materials he becomes intrigued by force him to experiment and enable his work to evolve. Card is often assisted by his builder father to help his design dreams become a reality.

Gary Card in his studio:
photo from Another Men magazine
Card is well known for many of his fashion and editorial projects including his latest project - head dresses for Rei Kawakubo's SS12 Comme Des Garcons show, which he told us about...

Gary Card for Comme des Garcons SS12
In complete contrast to our surroundings in David David's geometric coloured emporium, Rei Kawakubo's latest offering, 'White Drama' was an entirely white collection complemented by Cards oversized latex headpieces - based on contortion, inflated amorphic shapes were tied together with elastic bands: "I liked the connotations of rubber, playing with that was fun: making this 'sexy', 'sleazy' material cuddly and approachable, almost innocent. Subverting the subversive I guess", Card writes on his blog. Gary Card commented on the Comme des Garcons collection: "white is rarely completely white, the light and colours around a white object will change its tone completely, right now all the white things around me have a yellow tone to them because of the low lighting in my studio, I like how it mimics other colours, in this respect white can be anything and everything"...could white be the new black for 2012? As long as geometric beautifully coloured shapes are printed on top, David David might answer.

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